![]() You should also never offer compensation (discounts and freebies count too) in exchange for reviews.” Over time, solicited reviews create bias on your business page - a bias that savvy consumers can smell from a mile away. “Don’t ask for reviews and don’t offer to pay for them either: Please don’t ask your customers to review your business on Yelp. Our content guidelines state this policy clearly: That’s why we’re continuing our efforts to weed out solicited reviews and elaborating on Yelp’s position on asking for reviews: Yelp does not want businesses to ask their customers to write reviews and our recommendation software actively targets reviews that have been solicited. Would be 4 stars for good service, but -1 for being unreasonably pushy about a yelp review and making me write it in front of them.” They were pretty careful and didn’t break anything. “Impressively quick to unload our fully packed 17′ U-haul in only 90 minutes. Take this review of a moving company, for example: Not only does solicitation lead to bias, it’s a bad experience for customers, too. And when some businesses ask for reviews and others don’t, it becomes difficult for users to compare reviews across businesses. Some companies go so far as to hold contests among employees and offer incentives for getting their names mentioned in reviews or hire reputation management companies that spam their customers asking for reviews.Īsking for reviews at all, even if the business breaks norms and attempts to ask more than just their happy customers, can create a bias away from organically motivated reviews. While many business advice columnists have long suggested soliciting reviews as a way for businesses to improve their online reputation, we’ve seen a recent increase in aggressive review solicitation by businesses. Today we recommend about 72% of reviews on Yelp. Yelp’s priorities are exactly the opposite: we care most that the content on our site is high quality, reliable and organically motivated, and we actively choose not to showcase every single review that is contributed to our site. That’s because those companies care more about having lots of content on their site, and not so much about whether the content is trustworthy or accurate. Why is it a gray area? Because other companies have allowed or even encouraged businesses to ask for reviews. ![]() What’s historically not been so obvious for businesses is if they should ask customers to write reviews. ![]() Yelp lets consumers know when we see this behavior with a Consumer Alert on the business page. It’s obvious why a review that is paid for or written in exchange for a discount or freebie may be biased: the reviewer might be willing to shower false praise on a business if they get something of monetary value in return. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |